Best Price Guaranteed!

Sell Gold Jewelry Online For Cash

Easy, Risk-Free, No-Obligation Process

• Free, No-Obligation Evaluation Kit
• Free Insured Shipping & Returns
• Get Paid Quickly and Securely
• Double Pay Exclusive Benefits Get paid upfront for selling your items as usual. Then if your items resell on our marketplace, you’ll earn an additional 25% of the profit. No extra work or risk on your end.
• No Hidden Fees or Charges
• BBB Accredited Business

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Highest Payouts

Payouts are fast and guaranteed to beat any competitor online or in-store.

Trust & Transparency

Recorded video unboxing to ensure your items arrive safely into our lab for your expert evaluation.

Quick & Easy

Expect a quick and hassle-free experience. Getting started takes less than two minutes!

Satisfaction Guaranteed

Work with a dedicated Alloy Advisor assigned to your order to get human support from beginning to end.

Meet Alloy

Alloy offers a seamless and efficient way to sell your gold, silver, and platinum jewelry, regardless of its condition. Our focus is on providing the utmost transparency and value to our customers. You’ll always know exactly what to expect and the amount you’ll receive.

At Alloy, we are committed to transparency and fairness, ensuring you get the best possible value for your items. Whether you need extra cash or simply want to declutter your jewelry collection, Alloy is here to support you every step of the way.

Easy as 1, 2, 3!

Just three steps to get started with no commitments, $25K of insurance, and free returns.

Click “Get Started” to get a free Evaluation Kit

We’ve made the entire process a breeze. Simply click “Get Started” to claim your free Alloy Kit. You’ll also be assigned a dedicated Alloy Advisor so you have real human support from beginning to end.

Review & accept an industry best offer

Appraising jewelry requires a meticulous process including a detailed inspection, precise weighing, comprehensive testing using x-ray and state of the art lab equipment, extensive research, rigorous documentation, and an accurate valuation. Once our team appraises your items, your Alloy Advisor will send you a confirmed and certified cash offer.

Get Paid Quickly on the Same Day

Once our experts have appraised your items and generated an offer, your Alloy Advisor will quickly send you a top-dollar cash offer. Rest assured your payout will be issued promptly on the very same day you accept the offer. Nearly 100% of our customers accept their industry-best offer!

Recent Payouts

• SOLD

2 Days Ago

$512

Miranda’s Gold Necklace

Houston, TX

• SOLD

3 Days Ago

$485

Jenny’s Gold Ring

Dallas, TX

• SOLD

1 Day Ago

$1,029

Chloe’s Gold Bracelet

San Diego, CA

• SOLD

6 Days Ago

$212

Michelle’s Gold Ring

San Antonio, TX

• SOLD

2 Days Ago

$658

Jessa’s Gold Rings

Oklahoma City, OK

• SOLD

1 Day Ago

$1,026

Karen’s Gold Bracelet

New Orleans, LA

• SOLD

4 Days Ago

$317

Audrey’s Gold Ring

Las Cruces, NM

• SOLD

4 Days Ago

$225

April’s Gold Ring

Dallas, TX

• SOLD

5 Days Ago

$147

Tina’s Gold Necklace

Austin, TX

• SOLD

7 Days Ago

$252

Regine’s Gold Necklace

Phoenix, AZ

• SOLD

4 Days Ago

$189

Daphne’s Gold Earrings

Rio Rancho, NM

• SOLD

3 Days Ago

$1892

Kathy’s Gold Bracelet

Tulsa, OK

• SOLD

1 Day Ago

$284

Ginna’s Gold Ring

Tucson, AZ

• SOLD

2 Days Ago

$529

Amy’s Gold Necklace

Fort Worth, TX

Get the highest payout

Alloy offers competitive prices for your gold, silver, and platinum jewelry. We do this because we’ve built strong relationships with large refiners of precious metals. These refineries use gold in other everyday products like electronics, vehicles, and even healthcare equipment.

Depending on the item, some valuables may be resold intact to give them a second life. This typically applies to high-quality pieces that are better suited for resale rather than melting and repurposing.

Why Alloy

As a customer, you’ll have little stress and receive the largest payout.

Other Online Buyers

• No instant estimates
• Confusing and long process
• Reputation concerns
• Inconsistent payouts

Store Buyers

• Negotiation required
• Poor and challenging experience
• Low payouts
• Intimidation tactics

NPS Rating

Average Customer Rating

Offer Acceptance Rate

Years Combined Experience

Customers nationwide love Alloy

• I only had one small bar to sell and I was getting lowball offers locally, so I gave them a shot and was pleasantly surprised with the offer. Chris Ramos

• I got a couple of quotes online for selling my gold bars before reaching out to Alloy. Choose them for the price offered and customer service. Tristan Hannigan

• This was my second time using them, first time was a charm when I sold some gold coins. Definitely using them again next time. Michael Crawford

• I found them on a CBS article recommending them and glad I tried it. Offered a fair price and were easy to work with. Matt Jackson

• Was much easier to work with to sell my gold bars vs the local folks and they still offered a competitive price. Def using them again in the future! Carlos Valdez

• Had a couple gold bars to sell and the local shops where not offering much. Tried Alloy and they were able to price match and beat the local offer! Kevin Cruz

• I tried selling my gold bars locally but was getting lowballed. Alloy was able to beat the prices and they were also much nicer to work with! Michael Anderson

• Easy to work with, fair prices and easy process. I would highly recommend them! Justin Cook